Hello all – I’ve got a fantastic guest post for you today courtesy of Dr. Edward Group. Dr. Group is the founder of Global Healing Center and has written several books. In his guest post, he’ll be talking about e-books and how he got into the electronic version of books. So, without further ado, here is the guest post by Dr. Group!
The journey to getting a book published and having it released to the public is a difficult, but rewarding path. You must think about the message you’re trying to convey, and you must decide if print or electronic is the way to go.
When I first began writing The Green Body Cleanse, these worries were the furthest thing from my mind. I was concerned with one thing: telling what I knew in order to help my readers live healthy, toxic-free lives. I was more concerned with portraying the best information and advice to my readers than I was with worrying about if I should push for hardcover, paperback, or electronic book formats.
Once the book was published in hardcover in 2009, I sat back and basked in my glory. It was listed on Amazon.com, and I was thrilled that my message was now out there, ready to be received by all those looking to adopt a healthier lifestyle.
After a year, it was time to try out an electronic version. After all, it couldn’t hurt matters, right? So The Green Body Cleanse was converted into a version suitable for e-readers such as the Amazon Kindle.
I knew that it would take a lot of work to get attention drawn to the Kindle version of my book. By utilizing various forums and tools on the Internet, my team and I did all we could to get the word out that my book was now available in Kindle format. It made sense to first turn to Amazon to promote the e-book—that was where it was being sold, after all. We created an Amazon Listmania list focused on the best natural health books available for the Kindle and also created a So You’d Like To… guide on Amazon focused on natural cleansing. We got the word out on a number of e-book and Kindle forums, and then targeted sites that featured author interviews. The promotion never seemed to stop—but it was all worth it.
The result of all of our hard work? The Kindle version of The Green Body Cleanse went to the #1 spot on the Amazon Kindle Natural Health bestseller list! My book is just one true-life study of how you can make e-books work for you!
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